Monthly Archives: August 2017

Fashion Degree Is Popular

The popularity of television shows like Project Runway and America’s Next Top Model has added even more glamour to the fashion industry, and many people are wondering if a fashion career is right for them.

A fashion career might be a good fit for you if you have the right combination of creativity and business acumen. The fashion industry isn’t based just on making sketches of beautiful clothes, which is why many people are surprised at the hard work that goes into getting a degree in either fashion design or fashion merchandising. The truth is, you can’t just be a designer. You also have to be a great business person, which is why four-year Bachelor’s degrees are becoming increasingly sought after in the fashion industry.

A Bachelor’s degree in either Fashion Design or Fashion Merchandising covers a wide range of skills that can be used in the industry whether you end up designing apparel, organizing fashion shows, coordinating events or managing your own chain of retail stores. The in-depth education you’ll receive will include hands-on courses as well as internships and classroom work taught by industry professionals and professors in disciplines such as accounting and business. As a fashion designer, you can’t succeed today on pure genius. If you can’t address the realities of cost and practicality, someone else will overtake you.

Typical coursework will include a variety of interesting subjects, including the history of fashion and how fashion impacts society. You will gain an understanding of fabrics, textiles and ornamentation, as well as cutting, sewing and pattern making. You will also gain valuable exposure to the growing field of computer assisted design (CAD). Fashion merchandising and sales, accounting, business management, business technology and accounting are also studied. Consumer behavior is focused upon, giving you valuable insight into how to appeal to your potential clients.

There are actually two popular Bachelor’s degrees available for those interested in the fashion industry. If you earn a degree in Fashion Design, you’ll be prepared to work in any design house. You can work your way up from the cutting floor to becoming a design assistant. And eventually, you will be a designer in your own right. You may also coordinate and plan fashion shows or become an events coordinator for fashion houses and department store chains.

With a degree in Fashion Merchandising, your focus will be more on the retail and marketing side of the industry. You can become a buyer for a retail store or private label fashion house, traveling around the world to watch fashion shows and choosing which lines they will carry in the coming year. Other options include becoming the merchandising coordinator in a particular store, designing the display of merchandise to its best advantage. Window dressers are also in demand in large cities, where high-end department stores compete for the title of “best dressed window”.

Either type of fashion degree prepares you for the world of retail management. If your dream is to manage your own fashion store, you can’t go wrong with a degree in fashion design or fashion merchandising. Both degrees give you an excellent overview of the industry and an understanding of everything from which materials work well together to how to handle production and stocking costs. If you think that you have the head for business and the heart for design that it takes for success in the fashion world, getting a Fashion Degree is your best first step.

Themed Fashion Back to the Future

What style are you most comfortable wearing? Do you know where the fashion you feel most comfortable wearing came from? The world of fashion and design is truly compelling with the intrigue and excitement it provides people like you who are among those who enjoy displaying different trends in fashion. The fads that are all in the present all came from the past designs that started way back the 19th century. Knowing this will give you the idea on the real personality that you have been dreaming to display in your fashion as well as the ones who made a mark in the mod world that most men and women are getting.

From long ago, even if men are also integrated with the same fashion sense provided by the many designers; women are more of the target in the fashion designing. In the earliest years of mod designing, the name that started it all goes back to Charles Frederick Worth (1826-1895). His success started the vintage fashion even before the maison couture in Paris started. Worth was more than just a tailor; he was the very first man who had ever dictated what his customers must wear! Could you just imagine how great an achievement it was to be the dictator of fashion at that time?

You can trace back up to this time the trend of drawing fashion on a paper among designers to picture the right fall of fabric on their design as well as the form and pattern the design is meant to have, who would have guessed that this practice goes a long way back? Many fashion houses hired the services of painters and artists to make the design presentation for customers to view than actually having to make a completed form, which evolved to the publications of the magazines.

The fashion world turned to French fashion in the early 1900, This was the time of the hour glass shape for women that started in the vintage fashion they displayed; the corset that some women are still wearing up to the present became very famous to show the S-bend silhouette. You can just imagine how women have been so vain in their waistline already. The flimsy lines came after the 1908, gone are the bulky petty coats underneath the garments. The pleating and dyeing process came to be reflected in the clothing until the World War I where women were dressing for comfort and not for fashion, women learned to work and became practical at these times.

Skirts were introduced in 1915 in the ankle length until it became shorter up to the mid-calf. The vintage fashion started having the short skirts together with the introduction of the automobiles. Many changes happened, carriages to cars; long-train gowns to pinafores above the knees; skirts to short bobs until women even started borrowing their clothing from men’s fashion. The A-line skirts did not take so long to be patronized since many fashion designs were introduced really fast in the market. Some of the hairstyle and fashion of that time changed with the time and some very famous designers of the present time came from this era of vintage clothing designing like Jean Patou and Coco Chanel as well as many others.

The sudden change in the women’s fashion again came in the 40s, many vintage fashion houses closed. After the war, new fashion came with a complete new look, the designers from the early years like Chanel disliked the new look, it was the end of women following the Paris fashion.

The 60s was slowly introducing the retro fashion; simplicity has reached the extreme almost deleting the glamorous style of fashion from the 1900s until the radical expression of clothing matched with music and lifestyle; glam rock and punk are among the examples.

What you wear now are still reflections of the past fashion worlds that came. The inspiration in the art of fashion is found in the retro fashion of the 60s to the 80s. The scarves, the pant cuts and even the skirts are all from different patches of the fashion world’s past. Look back and there will always be a fashion you can emulate in your personal style. It really is a fashion world out there!

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Why Fashion Blogs Are So Important For Online Fashion Retailers

A fashion blog is a great way for online retailers to create lots of regular, relevant fashion content for their website. It serves three important purposes, to provide a service and information for readers that will make them want to visit the site again, to help optimise the website and increase its search engine rankings and traffic for relevant key words and to provide a showcase and information on the sites products which help increase the conversion rate. Fashion is all about being up to the minute and it is important that that everything you do including your methods of communications end the right message about your company. Blogging is currently a very fashionable and trendy form of communication.

A fashion blog will add credibility to fashion website by showing that the company is up with the latest trends and knows about the fashion industry. It can talk to customers in an appropriate language and tone and is a great way of communicating with the younger fashion consumers that have enjoy reading blogs. A big attraction of blogs for readers is the speed at which they can be updated allowing them to give up the minute information on the latest trends and styles.

Search engines love blogs, partly because of the huge amount of content and partly because they are frequently updates. A fashion blog about the latest trends or fashions will naturally include lots of relevant keywords so will be great for bringing lots of interested customers to a website. In fact recent findings by Heathcote Communications suggest that fashion blogs give a much higher ROI than many other forms of Internet marketing including pay per click. It all comes back to that old SEO mantra ‘content is king’.

Finally a blog allows the retailer to showcase their products and help in your customers in their decision making process. You can give them information on how to wear your clothes and what combinations go together well. Also how your clothes relate to current fashions and trends giving the customer assurance that they will look stylish and up to the minute in the clothes that they choose to purchase.

In the competitive industry of fashion and the current global economy, a successful online retailer will be one that takes advantage of every opportunity available to them and stays ahead of the game with the latest and most innovative methods of communication. A fashion blog is an ideal way for online fashion retailers to do so and drive traffic and sales to their website.

This article was written by Ceri Heathcote. Heathcote Communications offer a variety of bespoke solutions to fashion brands and online retailers. Whether you are looking to increase traffic to your website, increase your profile or create a buzz about your products or brand, Heathcote Communciations can help. We work to increase sales and company profile for fashion related companies and companies selling fashion related products. Some of our solutions include Fashion SEO and Internet Marketing, Fashion Website Content, Fashion Blogs, Fashion Articles Fashion Newsletters, Fashion Press Releases and Fashion Advertising.