Monthly Archives: October 2017

Gods Of The Fashion Industry

Fashion designers help create the billions of clothing articles, shoes, and accessories purchased every year by consumers. Fashion designers working for apparel wholesalers or manufacturers create designs for the mass market. Fashion designers are the people who create the elegant, whimsical, fun, silly, and often expensive clothes we see parading down runways twice a year. Fashion designers design and create clothing and accessories for men, women and children. Some high-fashion designers are self-employed and design for individual clients. Other high-fashion designers cater to specialty stores or high-fashion department stores.

Fashion

Fashion design is the applied art dedicated to the design of clothing and lifestyle accessories created within the cultural and social influences of a specific time. Fashion designers have brought about a storm in this glamour world with their commendably fabulous variety. Fashion industry has always welcomed new talent giving rise to the budding stars of tomorrow. While all articles of clothing from any time period are studied by academics as costume design, only clothing created after 1858 could be considered as fashion design.

Before the former draper set up his maison couture (fashion house) in Paris, clothing design and creation was handled by largely anonymous seamstresses, and high fashion descended from that worn at royal courts. Throughout the early 20th century, practically all high fashion originated in Paris, and to a lesser extent London. At this time in fashion history the division between haute couture and ready-to-wear was not sharply defined.
Designers

Designers know they have this power, and will continue to use it to influence global fashions throughout the eras. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men’s, women’s, and children’s fashions for the mass market. Designer brands which have a ‘name’ as their brand such as Calvin Klein or Ralph Lauren are likely to be designed by a team of individual designers under the direction of a designer director. Thus, the tradition of designers sketching out garment designs instead of presenting completed garments on models to customers began as an economy.

Popular Western styles were adopted all over the world, and many designers from outside of the West had a profound impact on fashion. Currently, modern fashion has seen a reference to technology such as designers Hussein Chalayan and Miuccia Prada who have introduced industrial textiles and modern technology into their fall collections. Mass market designers generally adapt the trends set by the famous names in fashion. Increasingly, many modern high-end designers are now beginning to turn to mass market retailers to produce lower-priced merchandise, and to broaden their customer base. Perhaps most importantly, designers use their imaginations to come up with new ideas.

There are a number of well known fashion design schools worldwide. Most fashion design courses last for three years. As well as teaching students about the artistic and technical side of the subject, some courses include a year working in the fashion industry, to give students a taste of commercial fashion design. Others offer the chance to visit fashion houses abroad.

Fashion Themed Social Phenomenon

Fashions are social phenomena common to many fields of human activity and thinking. Fashion houses and their associated fashion designers, as well as high-status consumers (including celebrities), appear to have some role in determining the rates and directions of fashion change. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening. Fashion is a field dominated by women and primarily meant to serve women.

Fashion

Men’s fashions largely derived from military models, and changes in a European male silhouette are galvanized in theatres of European war, where gentleman officers had opportunities to make notes of foreign styles: an example is the “Steinkirk” cravat or necktie. The pace of change picked up in the 1780s with the increased publication of French engravings that showed the latest Paris styles; though there had been distribution of dressed dolls from France as patterns since the sixteenth century, and Abraham Bosse had produced engravings of fashion from the 1620s.

Although tailors and dressmakers were no doubt responsible for many innovations before, and the textile industry certainly led many trends, the History of fashion design is normally taken to date from 1858, when the English-born Charles Frederick Worth opened the first true haute couture house in Paris. Since then the professional designer has become a progressively more dominant figure, despite the origins of many fashions in street fashion.

A stylist is either a person who co-ordinates the clothes, jewelry, and accessories used in fashion photographs and catwalk shows or a kind of designer whose designs are based on existing things, trends, and designers collections. A buyer is responsible for ordering stocks of clothes for shops, particularly the larger chain stores. An illustrator draws and paints clothes for commercial use. Talented illustrators–among them Paul Iribe, George Lepape and George Barbier–drew exquisite fashion plates for these publications, which covered the most recent developments in fashion and beauty. A model models clothes at fashion shows or for photographs. A photographer photographs the clothes on fashion models for use in magazines, newspapers, or adverts.

Season

Fashion design differs from costume design due to its core product having a built in obsolescence usually of one to two seasons. A season is defined as either autumn/winter or spring/summer. Ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. To do this, they look at what the fashion directions have been in previous seasons, keep an eye on what others in the fashion business are doing, and read fashion forecasting magazines. They also rely on knowledge of their own customers to see which styles succeeded and which were less popular in past seasons.

Top Fashion Networking Sites

Fashion marketing is undergoing a quiet revolution at the moment. Traditionally new fashion designers have had to compete with the major corporate labels through magazine advertising, direct mail, events promotions and if the budget is there, television ad campaigns. The Internet has for a long time been a useful tool for introducing sales leads to your clothing range, but until recently, budget dictated your site’s popularity on the net.

Things are rapidly changing, and it is almost all due to the Social Networking phenomenon. You will have no doubt heard of Facebook and MySpace, however over the past couple of years there has been a distinct increase in social community sites that have geared themselves towards the consumer lifestyle market, and in particularly fashion. Many of these online communities run on a democratic principle. Ideally, if enough people vote or bookmark a particular product, say a t-shirt for example, the product and designer’s popularity increases. Within a relatively short time. Using tools such as bookmark sharing and recommendations, a relatively unknown designer can attract an enormous amount of positive publicity.

I have researched and collated a list of the most popular and useful fashion social networks for you to browse at your own leisure. You will find there is a wide variety and scope offered by these fashion-related communities. The larger and more established sites are great for breaking new products in to the fashion consumer market, others will provide invaluable assistance from fellow designers, retailers and manufacturers. Most of whom I am sure will be more than willing to guide you through the next stages of your burgeoning fashion career.

Fashionising.com is dedicated to fashion, this social fashion community offering a news, photo and video service for upcoming and established designers, labels, models and more. Very friendly and welcoming community, mainly professionals in all fields of fashion.

Stylehive.com is an online style portal for people who love and/or work in fashion, design and retail. You can connect with fellow style addicts and share all of your new design discoveries and latest finds together. A trend-setters social-networking club, part pop-culture lab, Stylehive.com is one big ensemble cast of trend-setters creating, discovering and buying the next big thing!

Kaboodle.com is a social shopping network where people discover, recommend and share products. Kaboodle’s excellent range of shopping widgets mean you can begin organizing all your favorite items in shared lists, discovering new things from people with similar style. Easy to find the best prices and discounts on the most popular products. This site offers fashion products amongst many others including gadgets, soft furnishings, art and more.

ThisNext.com focuses its online and social-shopping community more towards the next big trends. Your popular votes count, everyone recommends their favorite up and coming products for others to discover and purchase online. This global community is in the pursuit of cross-cultural shopping habits for the year to come. This site is laden with more branded advertising and e-commerce solutions making it a more attractive media platform for corporate marketing. The system encompasses each product in a process of discovery, consideration, trial and purchase. Fashion is a big favorite here.

StyleFeeder.com is a personal shopping engine that uses a unique matchmaking system to offer daily personal recommendations, just for you. It’s a great way to find new clothes, shoes, in fact anything stylish and keep track of what you’re shopping for online, using visual their bookmark options. Great widgets for incorporating your style-feeds in to your personal blogs or commercial sites. I regularly use this site to promote my own fashion — a great resource for designers.

ShareYourLook.com is a new fashion community for all trends-setters, shoppers and designers, (currently in beta). If you read articles New York Times, Harper’s Bazaar and Vogue, you will probably recognize the co-founder’s name – fashion have appeared in The New York Times, Harper’s Bazaar and Vogue, fashion journalist Melissa Ceria. The format is easy to use and on the eye: upload photos of you modeling your favorite outfits, and let other members rate your look and leave you comments. Don’t worry, there is a policy of fair and objective criticism, even compliments and most of all useful style tips. The whole site relies on a great blog style tagging process, plus a great feature where you’ll be able to post favourite ‘looks’ to your network of fashion friends. You even get your own styleblog.

OsoYou.com is the UK’s first social networking and fashion website. Focusing more on High Street fashion and all the latest clothing items, plus features on the hottest celebrity styles and a chance to share fashion with your friends via some innovative social networking options.

Avenue7.com should be classed as up and coming. From my research it seems to be aimed at a younger audience. They already use some rather clever programming to help you create your own perfect outfit and also offer fashion scouts. However there are some even more promising features in the pipeline including ‘The Fashion Show’ and ‘Start a Makeover’. This is more of a hot or not direction for the field of fashion social networking, but it’s bright, bold and adventurous and I’ll take a punt it will do well in the future.

StyleMob.com is rather funky looking (though corporate owned) street style community StyleMob offering a service that is part Hot or Not, part fashion magazine and part MySpace.

TeamSugar.com is one of the latest contributions to the market. Backed by the Sugar Network, this series of blogs primarily targets fashion-conscious women. The most popular is PopSugar.com, where celebrity gossip and fashion come together in a hedonistic mix. TeamSugar.com pro-actively promote their content, encouraging their community to form around it. Blog syndication integrates the network — PopSugar.com, DearSugar.com, TeamSugar.com and FabSugar.com, encouraging users to switch sites to see the latest news on each one. Ultra intelligent marketing – helping to boost the popularity of the whole network at the same time. Standard social networking features friends list, leave comments, send messages, write a blog and voting in polls.

Great fashion show

A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing. The first American fashion show likely took place in 1903 in the New York City store Ehrlich Brothers. American retailers imported the concept of the fashion show in the early 1900s.

Fashion

Featuring runway garments from the spring and fall/winter collections of ten influential couturiers and designers, the exhibition explores the ideas and inspirations motivating Paris fashion today, and why, in an age of globalization and instantaneous communication, this venerable city remains the fashion capital. The city has been a magnet for stylish men and women since the seventeenth century, but the French fashion industry has evolved considerably over the centuries and never more than in the last few years.

Recent assessments of the current state of Paris fashion have varied widely, with some pundits announcing its death, and others claiming that it is closer to fine art than ever before. By using fashion, a medium which has always been associated with self-expression and personal identity, these designers seek to demonstrate how the use (or misuse) of technology and its modes of production have the power to stimulate, delight, and inspire in ways as yet untapped in the fashion world. In the 1800s, “fashion parades” periodically took place in Paris couture salons.

The first American fashion show likely took place in 1903 in the New York City store Ehrlich Brothers. By 1910, large department stores such as Wanamaker’s in New York City and Philadelphia were also staging fashion shows. By the 1920s, retailers across the United States held fashion shows. In the 1970s and 1980s, American designers began to hold their own fashion shows in private spaces apart from such retailers.

Models

Models in a fashion show have to change their clothes all the time to present new items to the public. Models are supposed to influence us in a positive way. Models strutting catwalks at London Fashion Week should provide a certificate attesting their good health, but there should be no outright ban on wafer-thin women, the British Fashion Council said on Friday. Spain and Italy have recommended banning models with a body mass index (BMI) of less than 18. “We favor the alternative approach of promoting good health based on medical assessments of models participating in London Fashion Week,” it said.

The report acknowledged there was a problem with eating disorders among models and recommended a health education and awareness programme should be set up urgently. “During the investigation, evidence of the vulnerability of women in the modeling progression was startling and models are at high risk of eating disorders,” said Denise Kingsmill, chair of the inquiry.

In a typical fashion show, models walk the runway dressed in the clothing created by the designer. Because the topic of fashion shows remains to find its historian, the earliest history of fashion shows remains obscure. Too many adolescent girls decide early on that they need to be “thin” like the models in order to be “pretty” when really they just need to keep themselves healthy.